Technical SEO · Online furniture shop
Fabulous Furniture
A new website Google couldn’t read properly.
The shop had moved to a new website. Old page addresses no longer matched, missing pages sent visitors to the homepage, and a blocked file stopped Google loading the site’s scripts.
What we changed
- Mapped every old page address to its new one and started a structured migration.
- Replaced the homepage redirect with a proper 404 page, so outdated links are handled cleanly.
- Fixed the robots.txt rule that blocked Google from the site’s scripts.
- Set up Google Analytics 4 with e-commerce tracking, Tag Manager, Search Console, Bing Webmaster Tools and Microsoft Clarity.
Why it matters
Google can render every page, old links lead somewhere useful, and the shop can see which visits turn into sales.